Parkway Retail Park unveils Groundbreaking CellAED® Initiative: “Where should Defibrillators be placed? Everywhere!”
Sigma Retail Partners and Parkway Retail Park have embarked on an extraordinary mission to combat the rate of sudden cardiac arrests in Ireland. In a ground-breaking initiative, Sigma Retail Partners has installed 32 state-of-the-art CellAED® Automated External Defibrillators (AEDs) in strategic public locations throughout the country through the assistance of Smart Medical. This initiative is a pioneering effort to make AEDs more accessible and user-friendly for individuals with no medical training.
CellAED®, the world’s first personal defibrillator, is a revolutionary device that prioritizes ease of use. As Paddy O Connor of Sigma Retail Partners declares, “Where should Defibrillators be installed? Everywhere!” CellAED® requires no medical training; it’s as easy as 𝗦𝗻𝗮𝗽 𝗣𝗲𝗲𝗹 𝗦𝘁𝗶𝗰𝗸™. With a simple three-step process, anyone can effectively use this life-saving technology in the critical moments of a cardiac emergency.
𝗦𝗻𝗮𝗽 – The device is activated by snapping in half along the perforated center line, initiating audio instructions.
𝗣𝗲𝗲𝗹 – Remove the protective liner under the device by continuing to separate the two halves, exposing the integrated gel pads and extending the cable.
𝗦𝘁𝗶𝗰𝗸 – Place each half of the device on the bare chest.
Weighing just 300 grams and the size of a bar of chocolate, CellAED® can be carried effortlessly, ensuring that life-saving technology is always within reach.
Paddy O Connor said that as representatives of Parkway Retail Park, we are proud to be a part of the community and are delighted to donate lifesaving heart defibrillators to some of the fantastic local clubs and community groups. The sponsorship for the initiative is a response to the staggering statistic that nearly 5,000 people succumb to sudden cardiac arrest annually in Ireland, with a significant percentage occurring in private settings (OHCAR Annual Report 2022). Recognizing the critical need for immediate action, we are delighted to work with the various community groups in strategically placing AEDs in areas with high footfall, where they can make a significant impact on the survival rates of cardiac arrest victims.
Research indicates that every minute is crucial in a cardiac emergency, with the chance of survival decreasing by 7-10% per minute when CPR is not initiated (Advanced Solutions International). In 2022, a staggering 77% of cardiac arrests happened in private settings, including homes, farms, and residential institutions.
The Parkway Retail Park initiative also aims to enhance the outcomes of cases where defibrillation is crucial before Emergency Medical Services (EMS) arrival, currently standing at 10%. By making AEDs readily available where they matter most, these community groups will actively manage the risk of cardiac arrest and contribute to improved outcomes, ultimately saving lives.
Importantly, the CellAED® devices installed by the community groups feature clear voice instructions, a metronome, child mode, providing valuable support to laypersons in performing CPR at the correct rate. This innovation buys crucial time for victims before professional help arrives, aligning with Parkway Retail Park’s sponsorship mission to empower the community to take immediate action in emergency situations.
Parkway Retail Park is commitment to the well-being of our community serves as an inspiring example of how individuals can make a tangible difference in public health. This ground-breaking initiative encourages others to take proactive steps in ensuring the safety and health of their communities.
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